Comcast Advertising Makes Traditional TV Biddable for the First Time
Comcast Advertising, the advertising division of Comcast, today announced a step change for the advertising industry: agencies and brands can buy targetable, biddable ads on linear TV for the first time. This means media buyers now have seamless access to traditional TV inventory within the Programmatic Private Marketplace (PMP), enabling them to bid and target on linear TV right alongside digital inventory, ushering in a new era of unified media buying powered by FreeWheel. Post beta phase, which is currently underway with Comcast’s inventory, FreeWheel publisher clients will be able to enable their inventory, giving advertisers even greater campaign flexibility, targeting, and reach.
Xfinity Debuts Game-Changing Features for a Smarter, More Personalized NBA Viewing Experience
Comcast’s Xfinity is introducing a suite of cutting-edge features just in time for the start of the NBA season, transforming how fans find, follow, and watch every game. Innovations include Create Your Own Multiview, allowing fans to select four games of their choice, and Fan View, a dynamic on-screen sports companion. These new features will be easily accessible within NBA Zone, a personalized league hub that brings over 1300 NBA Games together in one seamless destination, making it effortless for customers to find games regardless of where they are airing.
Making Team USA presented by Xfinity Returns in 2025, Highlighting Athlete Journeys on the Road to the Olympic and Paralympic Winter Games Milano Cortina 2026
The U.S. Olympic & Paralympic Committee, U.S. Olympic & Paralympic Properties and media rights holder NBCUniversal today announced the return of Making Team USA presented by Xfinity, a unique storytelling platform designed to showcase athletes on the journey to qualifying for the Olympic and Paralympic Winter Games Milano Cortina 2026.
Comcast Business Expands Partnership with Cisco to Bring Secure Networking Solutions to Millions of Emerging Enterprises
Comcast Business today announced the expanded availability of its fully managed secure networking solution built on the Cisco Meraki platform, extending enterprise-grade secure networking to emerging and distributed enterprises across the U.S. This strategic expansion builds on Comcast Business’s longstanding partnership with Cisco and reinforces its leadership in delivering scalable, secure networking solutions that grow with businesses.
COOFANDY & Christopher Bell: Dressing the Journey to Victory – A Partnership Story Racing Toward Martinsville SpeedwayThe partnership between COOFANDY and Joe Gibbs Racing (JGR) alongside their driver Christopher Bell, established earlier this year, has been a dynamic fusion of high-speed motorsport and sophisticated style. As COOFANDY prepares to sponsor the event at Martinsville Speedway on October 26, 2025, let's revisit the key moments of this thrilling collaboration.
Comcast Connects Homes and Businesses in Duvall, Washington to Reliable, High-Speed, Symmetrical Fiber Internet
Comcast is connecting over 1,400 homes and businesses in Duvall, Washington to reliable, high-speed, symmetrical fiber Internet through the initial expansion of its next-generation network to the region—enhancing digital infrastructure, promoting economic growth, and positioning residents and local businesses for success in an increasingly digital world. The network expansion brings Internet, mobile, entertainment, and security services from Xfinity and Comcast Business to residents and businesses for the first time.
SearchKings Launches TV Advertising Offering Built on Comcast’s Universal Ads API
Today SearchKings, a leading digital marketing partner to service-based businesses, introduced SearchKings TV (SKTV), a new TV advertising solution that democratizes TV advertising for small and mid-sized businesses. SKTV is fully integrated with the Universal Ads API, enabling SearchKings advertisers to manage Universal Ads campaigns directly from the SearchKings platform. With this launch, SearchKings' 5,000+ home service-based clients have direct access to hyper-local, premium TV advertising to reach new customers, generate high-quality leads, and grow revenue. Advertisers can also see in the SearchKings app how the TV ads are performing right alongside other campaign metrics and paid media strategies, such as search, and optimize accordingly.
Comcast Technology Solutions and Deutsche Telekom Partner to Deliver Advanced Whole-Home WiFi in Europe
Comcast Technology Solutions (CTS), a division of Comcast delivering media and connectivity innovations globally, today announced a major collaboration with Deutsche Telekom (DT) to introduce cutting-edge, whole-home WiFi Mesh technology in Europe.
Shashishekhar Ramagundam: Driving Innovation in AI and Content Discovery at ORCIDShashishekhar Ramagundam is a computer scientist and senior IEEE member whose career has centered on advancing Machine Learning, artificial intelligence (AI) and scalable content delivery. His research and professional responsibilities directly address critical challenges in streaming media, recommendations, and enterprise-level data security, impacting both academic progress and industry practices.
Comcast Launches Flagship Lift Zone at OIC Philadelphia to Advance Digital Skills and Job Training Opportunities
Comcast today opened its newest Flagship Lift Zone in partnership with Opportunities Industrialization Center, Inc. (OIC) Philadelphia to advance digital skills and job training opportunities in the city. The Flagship Lift Zone, located at 1231 North Broad Street, is powered by more than $1 million in total investment to support facility and technology upgrades, and expanded capacity to offer digital and technical skills.
Roku Now Incorporated into the FreeWheel Streaming Hub, Deepening Strategic Partnership to Power the Premium CTV Ecosystem
Today, FreeWheel, the leading global technology platform for the streaming advertising ecosystem, and Roku, the #1 TV streaming platform in the U.S.*, announced a major expansion of their longstanding partnership, following strong results from the collaboration launched in 2024. With this strategic move, Roku establishes the FreeWheel Streaming Hub as an important platform for Roku Advertising, deepening the pair’s connection and delivering greater value to mutual partners.
Reliable, High-Speed Internet from Xfinity Coming to More Than 7,500 Additional Homes and Businesses in Teays Valley, WV
Comcast is connecting more than 7,500 new homes and businesses in the Teays Valley, WV area to high-speed, symmetrical Internet from America’s smartest and most reliable converged network. Xfinity brings Internet, mobile, entertainment, and smart home services into one simple, seamless solution – giving customers more speed, savings, and control over their connected lives.
Comcast Expands Access to Technology and WiFi with Launch of Five New Flagship Lift Zones to Advance Digital Opportunity for More Americans
Today, Comcast announced it is launching five new Flagship Lift Zones this fall in Chicago, Washington, D.C., Philadelphia, St. Paul and Federal Way, WA, bringing free WiFi, advanced technology, workforce training and digital skills programming to even more neighborhoods across America. Lift Zones, Comcast’s nationwide initiative to ensure more people in more communities have access to the internet and digital tools needed to thrive, is backed by a $50 million cash and in-kind investment. These commitments build on successful Flagship Lift Zones launched in Atlanta, Houston, and Oakland in 2024, and pave the way for opening five additional flagships by the end of 2026, including locations in Pennsylvania and Florida.
Comcast Launches Flagship Lift Zone with THEARC in Washington, D.C. to Advance Digital Skills and Job Training Opportunities
Comcast today opened its newest Flagship Lift Zone in partnership with Town Hall Education Arts Recreation Campus (THEARC) in Ward 8 to advance digital skills and job training opportunities for residents in Southeast Washington, D.C.
Comcast Business Releases 2025 Cybersecurity Threat Report: 34.6 Billion Reasons Businesses Must Get Threat Ready
Comcast Business today released its 2025 Cybersecurity Threat Report, a comprehensive analysis of 34.6 billion cybersecurity events detected between June 1,2024 and May 31, 2025. Now in its third year, the report offers business leaders a unique perspective into the evolving threat landscape and provides actionable insights to help organizations strengthen their defenses and align cybersecurity with business risk.
Imagine That: Xfinity's New Brand Platform Electrifies Imagination, and Frankenstein, With Unmatched Connectivity and Entertainment
Comcast’s Xfinity has launched “Imagine That”, a lasting brand platform designed to spark curiosity and inspire possibilities. “Imagine That” invites consumers into a world where technology fades into the background, working so seamlessly that life feels simpler, safer, and more extraordinary. Only Xfinity turns imagination into reality with its powerful connectivity and entertainment ecosystem.
Comcast Corporation’s Mike Cavanagh to Join Brian Roberts as Co-Chief Executive Officer
Comcast Corporation (Nasdaq: CMCSA) today announced that Michael J. Cavanagh has been named Co-Chief Executive Officer of the company, effective January 2026. He will serve alongside Brian L. Roberts, who will continue as Chairman and Co-CEO. Cavanagh will also be named to the Comcast Board of Directors at that time.
Comcast Leverages AI to Restore Service Faster When Commercial Power Outages Impact Customers
With hurricane season underway, Comcast has deployed a groundbreaking technology developed to help restore Internet service faster during commercial power outages. First trialed during the 2024 hurricane season and now deployed nationwide across its footprint, this technology enables Comcast to boost storm recovery effectiveness by fifty percent in impacted regions, using artificial intelligence (AI) and machine learning (ML) to identify mass outages and their cause faster, and bring customers back online with greater speed and efficiency.
Comcast Pushes AI to the Edge to Power the Nation’s Smartest Broadband Network
Comcast is embedding artificial intelligence (AI) deeper into its broadband infrastructure than ever before to build the smartest network in America that delivers unmatched reliability, multi-gigabit speeds, ultra-low latency and enhanced security for customers. At the heart of this transformation is the largest deployment of AI-powered network amplifiers in the industry, now rolling out across all of Comcast’s markets and scaling rapidly.
