Articles from Starboard

Starboard Partners with Carnival Cruise Line and Diageo to Introduce a Limited-Edition Bulleit Bourbon to Celebrate America’s 250th Anniversary
Starboard, the company reimagining retail for the world’s leading vacation brands, is partnering with Carnival Cruise Line and Diageo to introduce a limited-edition Bulleit Bourbon as part of their celebration of America’s 250th anniversary this year. The single-barrel bourbon will be available exclusively in retail stores on 14 Carnival ships this summer.
By Starboard · Via Business Wire · June 17, 2026
Starboard and Princess Cruises Expand Retail Partnership Across Half of Princess Cruises’ Global Fleet
Starboard, the company that is reimagining retail for the world’s leading vacation brands, today announced an expansion of its partnership with Princess Cruises, extending Starboard-managed retail experiences across half of Princess’s global fleet. The expanded agreement builds on the successful launch of Starboard’s curated retail experiences aboard Star Princess last fall, marking a new chapter in the companies’ collaboration.
By Starboard · Via Business Wire · June 2, 2026