Articles from Integral Ad Science

Integral Ad Science (IAS) today announced ‘IAS Total TV’, a new comprehensive suite of Connected TV (CTV) solutions designed specifically to bring ‘linear-like’ transparency to streaming TV. IAS Total TV can provide marketers with genre, rating, language, show and program-level data in aggregate from Disney, NBCUniversal, Paramount and Prime Video, in addition to multiple opted-in publishers using Publica. IAS Total TV integrates content insights, media quality, supply path and outcomes into a unified view within the IAS Signal user interface (UI). Advertisers can determine when and how they want their advertising to run alongside CTV content, ensuring brand-related and brand suitable environments.

Integral Ad Science (IAS), a leading global media measurement and optimization platform, today earned a prestigious finalist nomination in the 30th Annual Webby Awards for its groundbreaking generative AI assistant, IAS Agent, recognizing its excellence in the AI, Marketing, and Branding category.

Integral Ad Science (IAS), a global leader in media quality, today announced that Kamelia Aryafar, Head of AI, Members at Netflix joined IAS’s Board of Directors, effective immediately. Kamelia is a seasoned technology executive with extensive experience building and scaling artificial intelligence (AI) across platforms and companies. She brings deep expertise in artificial intelligence and product innovation to help guide IAS’s technology strategy and long-term growth.

Integral Ad Science (IAS), a global leader in media quality intelligence, today announced it received annual recertification for ISO/IEC 42001:2023. IAS expanded the scope of this certification to include its use of artificial intelligence (AI) in its Quality Attention and Ad Fraud solutions, and remains the only digital ad verification provider with accredited ISO 42001 certification. The latest certification further demonstrates to customers that IAS’s use of AI is safe, responsible and transparent and will remain innovative within a structured framework.